Scholarcy

Visual Identity

Visual identity for the AI-powered tool in every student’s toolkit.

“Jakub brings a methodical, iterative approach and invites feedback from the client every step of the way.”

Emma Warren-Jones, Co-Founder of Scholarcy

“We’re extremely proud of our brand today, which reflects the successful technology scale-up we have become.”

Emma Warren-Jones, Co-Founder of Scholarcy

Since we incorporated Scholarcy Ltd. back in 2019 a lot has changed including the capabilities of our app and our target audience. Over the years we’ve addressed these changes by bolting on new designs and messaging to the old brand, but the result was an inconsistent look and feel that wasn’t giving the best reflection of our business or our software.

Jakub took our brand playbook and over several weeks transformed this into a clean, slick, and eye-catching visual identity.

Emma Warren-Jones, Co-Founder of Scholarcy

Scholarcy has been growing at a rapid pace and has evolved drastically from its initial state. It is now so much more than an AI-powered article summarizer. It helps students, researchers and professionals sort through endless lists of documents, articles and papers. It gives you a quick overview, summarizes the key points, compares those points to other studies and much more.

The goal for me was to capture the scope of features and applications and transform it all into a recognisable, modern and flexible visual identity that can continue to grow with the brand.

We achieved this by looking at the core element Scholarcy works with - text.

The creation of the ‘pill shape’ and the ‘bubble shape’ allows for great flexibility and representation of various aspects of Scholarcy. It can be a line of text, a single word, or even a window through which we look to find what’s in between the lines.

Scholarcy makes complex, long documents easily digestible and I wanted this to come through in the new identity as well. By giving space to the type, the designs are clean, easy to follow and free of unnecessary clutter.

“Jakub took a lot of time to understand our product, proposition, and user-base, and collaborated with us closely to make sure the new brand really reflected the mission and personality of our business.”

“We’re extremely proud of our brand today, which reflects the successful technology scale-up we have become.”

Emma Warren-Jones, Co-Founder of Scholarcy

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